Sportsbook Management

We put the power in your hands

Whatever your needs, we’ve got you covered. We can take care of the entire betting lifecycle for you – that covers everything from event creation, pricing and settlement, to live risk management – it’s a proven way to become more efficient and boost profit.

Price Management

Trading that works for you

When it comes to creating odds, we’re flexible. There’s two ways we can do it: you can outsource everything to us or you can take control of the parts you want to. Because no matter your business size or your resources, we can help you run a world-class sportsbook.

You’ll be in safe hands – tap into two decades’ worth of experience. We’ve developed innovative technology that allows us to deliver sharp pricing and high profits across all sports and markets – our dedicated team of over 400 traders make sure of that.

Thousands of fixtures every year

Power your sportsbook with the widest range of fixtures. With PreMatch Manager, your customers always have something to bet on.

Trade in the moment

Bring your sportsbook to life with InPlay Manager, the world’s leading in-play trading service.

Give customers control

BetBuilder keeps players betting by allowing them to create the exact accumulator they want within a single game.

Cash in with cash out

Drive turnover by offering cash out right up to the final whistle.

Get the best trading feed

If one feed isn’t working, just switch to another, you’ll never experience downtime with our Feed Aggregator service.

Live sports data

Supercharge your in-play trading

We partner with the world’s biggest sports, which makes our official live data the fastest, most accurate around. You can tap into into hundreds of thousands of fixtures every year, so your in-play offering goes right round-the-clock.

Key features and benefits

  • Live data you can count on
    Our data comes from a wide range of trusted sources, which includes over 300 official partnerships with sports leagues and a network of 7,000 accredited statisticians.

  • Perfect for in-play trading
    Trade one or multiple fixtures at the same time, with second-by-second updates in our live feed.

  • Boost sportsbook performance
    Extend your in-play market availability, shorten bet delays and settle bets faster.

  • Enhance efficiencies
    Direct integration and trading automation significantly reduces overheads associated with running your sportsbook.

Risk & customer profiling

Maximize your revenues with tailor-made risk management

We’ll monitor, manage, and control your sportsbook liabilities, so you’ll always be in safe hands. By improving the way you handle risk and identify threats, you should notice a boost in revenues.

It’s all down to our range of clever tools. They make sure risk is covered with trading strategies that are flexible to fit your needs. For instance, with automated decision making, you reduce manual input and increase accuracy, meaning less mistakes. You’ll be able to analyse deeper levels of customer data in real-time, helping you give a better service.

Key features and benefits

  • Made to match your strategy
    Our intelligent tools give you the ability to create betting limits in real-time depending on the level of risk you want to take on.

  • Make quick decisions
    By putting all the right information at your fingertips, we allow you to take quicker action based on all calculations, including value at risk.

  • Automated profiling
    By removing significant manual input, we help increase accuracy. This can improve overall decision-making based on bet volume, customer profile, market behaviour and expected market movement.

  • Profiling on a sport-by-sport basis
    Boost turnover by precisely categorising customers based on their past betting activity, right down to sport and market-level.

Take control of your sportsbook.