Betgenius Announces Acquisition of Turftrax

Betgenius announces its acquisition of the TurfTrax.com internet, mobile, and iDTV operations previously owned by TurfTrax Group Limited and operated by TurfTrax Racing Data Limited (in administration).

This exciting addition to the Betgenius suite of products enables the company to continue the uninterrupted supply of the TurfTrax.com form guide to its long-established worldwide customer base. Betgenius is also delighted to welcome Ben Clifford, previously head of betting services at TurfTrax Racing Data Limited, who joins Betgenius as Head Of Odds Comparison & Media Services and will be managing the transfer of the TurfTrax new media products.

This acquisition enables Betgenius to substantially increase its horseracing content and coverage including an in-depth statistics service to further complement the Betgenius odds data products and increase the reach and quality of the Bestbetting.com odds comparison service.

Mark Locke, Commercial Director of Betgenius said:

"Turftrax fits well with our strategy of collating betting specific data for the bookmaking industry. It allows Betgenius to supplement the industry leading Bestbetting offering for the punter and with the unique historic data that it provides, further improve the quality of the products that we offer to the bookmakers"

For further information, please contact Mark Locke at mark.locke@betgenius.com or on
+44 (0)20 7438 8650

Notes for editors:

Betgenius owns and operates the industry-leading odds comparison web site www.bestbetting.com and supplies a number of sports and betting data products to on-line bookmakers. The Turftrax Form guide is widely recognised in the horse racing industry as the most comprehensive data and statistics service available. Its unique form guide covering all British and Irish horse racing is supplied free and via premium content subscription at www.turftrax.com and also through various other media channels including Sky, the Daily Mirror newspaper and the Ladbrokes.com web site.

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