Company

Betgenius is a market leading provider of technological and data-driven solutions to the sports betting industry. With services covering in excess of 15,000 betting markets per week, including odds fixtures and results from over 50 different sports covering more than 90 countries.

Betgenius’s portfolio of products includes:

• Award-winning Connextra application – a sophisticated adserver capable of delivering live prices into dynamically built online adverts, used by the majority of the UK’s major bookmakers (including William Hill, Coral, Ladbrokes and Betfair) and serving four to five billion impressions per month.


• Odds comparison – provided as a branded service and via Betgenius’s site, Bestbetting.com. This service is powered by the company’s industry-leading odds database, typically covering in excess of 500,000 live odds and over 1 billion odds changes.


• Margin Manager – a risk management suite, also built upon the odds database, which enables traders to eliminate costly pricing errors and to react quickly to price movements from competitors and betting exchanges.


• Event Management suite – a comprehensive event, price and result service enabling bookmakers to extend automation in their core business;  the fully integrated solution offers a high level of data security and integrity, and allows users to increase both efficiency and quality.


• In Running solution – by combining live data feeds, algorithms and market information, allows bookmakers to automate live betting for football, increasing profit and efficiency in one of the industry’s fastest growing sectors.